Our principles describe the foundational characteristics of the company.
When we speak of moral integrity, we are applying the golden rule to treat others as you would like to be treated. Intellectual integrity demands that we acknowledge reality and that our words and actions are consistent with our understanding. Personal and corporate integrity means that we must demand this standard of every person as well as the collective.
As our core principle there can be no exemptions or compromises. There is no employee, partner, or client that can be excused or allow us to compromise our own integrity.
However, forward progress requires strong grounding in reality.
For us to effectively change the status quo, we must understand and accept it however undesirable it may be. It is these practical considerations rather than the theoretical that demand pragmatism. Pragmatism impacts every layer of our thinking.
The best execution must be both effective and efficient, which we can think of direction and velocity. Effective execution depends on going the right direction, meaning there is an alignment with vision and strategic goals with the highest priority work being done first.
Without effective execution, work may get done without advancing towards the end goal.
Efficient execution measures our velocity and using minimal resources through leverage.It is important to take a long term view when measuring velocity, as it allows costs to be amortized.
Automating or eliminating tasks may reduce short term efficiency but increase long run productivity. Doing a task well once pays dividends to doing it many times. Measure twice, cut once.